Design Philosophy

WHY WE
DESIGN?

More important than what we do is the understanding of why we do. We see the world as a masterpiece of design and ourselves as an active part of this creation.
We a are creative beings and we believe that our mission in this universe is no to change it, but continue its creation and evolution. 

CREATIVE
​FRAMEWORK

We have a wide spectrum of different fields to work on, and to keep everything connected we had to decode our creative process and turn it into a creative framework that enabled us to manage multiple development teams within the same creative DNA. Its a particular way of thinking based on our core values. We called it "V-THINKING".

When do we call something a "VERISSIMO THING"? 

V-THINKING

Creative Framework Cycle

When it comes to creating a new product, we ask ourselves these four elemental questions

TRUTH

there's truth in it?

SIMPLICITY

Is it as simple as possible?

​

RELIABILITY

Is it really reliable?
​Can i trust it?

FEELING

Does it feel something?​

ASTHETICS

Is it honestly beautiful? 

When we surely answer YES to all theses questions, Only then we call a product a "VERISSIMO THING"

CORE VALUES EXPLAINED

TRUTH

"Vero" is latim  for TRUTH, "Verissimo" is an expression meaning "Absolute Truth", and that is essentially the baseline for our work. 
We only design real things with real purposes.

​Occasionally it also our family name. 

EMOTION

The spark to the fire. On everything we design, we first sense it, than we craft around that feeling.  The actual challenge of the design process is to capture an emotion and shape a product out of it. 

SIMPLYCITY

As Leonardo Da'Vinci said: "Simplicity is the ultimate level of sophistication".  It is a lot easy to complicate things rather than simplify. That's why we work hard, to keep things simple.

RELIABILITY

You have to trust it! It has to work! We design to make things robust and flawless. As a result, the products we create feels like that, like something you can rely on.

BEAUTY

The aesthetics on our creative process come as a result of functionality. The proportion of the lines add to the rawness of the design makes it pure and beautiful.  

RELEVANCE

It goes further than a job! Designing with relevance is lifetime mission. When we use our talent to reduce costs, enhance durability, and reduce environmental impact, we are actually recreating the world we live in every day.